UGG Australia Launches Campaign Targeting Men

UGG Australia Launches Campaign Targeting Men


UGG Australia, a division of Deckers Outdoor Corporation, nowadays unveiled its 1st broadcast commercial, aspect of an integrated multi-media advertising and marketing campaign to help its men's collection. Featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Evening Football on ESPN on September 12 and would be the lead component of a campaign that involves more Tv, on the net digital, national print and outdoor media and showcases the brand's variety of men's footwear also as choose outerwear, apparel and accessories.

NEW YORK -- UGG Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), nowadays unveiled its initial broadcast commercial, part of an integrated multi-media marketing and advertising campaign to help its men?¡¥s collection. Featuring quarterback Tom Brady and music by Mos Def, the ?¡ãSteps?¡À spot will air nationally on Monday Evening Football on ESPN on September 12 and is the lead component of a campaign that contains further Television, on the web digital, national print and outside media and showcases the brand?¡¥s array of men?¡¥s footwear too as decide on outerwear, apparel and accessories.

?¡ãLaunching our men?¡¥s campaign with Television illustrates the commitment we've to this initiative and to our partnership with Tom Brady,?¡À stated UGG Australia president Constance X. Rishwain. ?¡ãWorking with Tom permits us to celebrate the heritage of UGG and with the exact same time introduce it to a brand new generation of modern-day guys like him who enjoy terrific layout paired with the UGG ??inside?¡¥ knowledge.?¡À

30-second spot, you'll be able to see (Monday) Football Evening in on line digital media platforms, including ESPN.com, CBS.com, Pandora launched known as "steps" with music hip-hop singer Holmes shot: three-time champion star at Hulu and Brightroll 9 July. "Steps" around the spot by following the actions of his life Tom Brady. Males wearing UGG shoes of your audience to comply with his journey, via his ever-changing seasons and surroundings, in the end foremost to the stadium.